Paradise Advertising Appoints Mark Jaronski as Chief Executive Officer
Mark Jaronski, Incoming CEO of Paradise | Effective August 15, 2025・Photo Credit: Paradise
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ST. PETERSBURG, Fla., July 26, 2025 (VSNewsNetwork.com) — Marketing agency Paradise Advertising & Marketing, Inc., which specializes in travel, tourism, and destination branding, has named Mark Jaronski as Chief Executive Officer, effective August 15, 2025.
Jaronski brings over 30 years of experience in tourism, marketing, and communications. He most recently served as Deputy Commissioner of Tourism and Chief Marketing Officer for the State of Georgia. Jaronski helped lead Georgia’s tourism industry recovery after the pandemic and helped the state achieve a No. 5 ranking in U.S. domestic overnight visitation for four consecutive years.
In his new role, Jaronski will oversee Paradise’s operations and growth strategy. As part of the company’s leadership transition, Co-Owner Barbara Karasek will move into the newly created role of Chief Marketing Officer, and Co-Owner Tony Karasek will become Chief Growth Officer. According to the company, the changes are part of a broader strategic effort to expand services and drive innovation.
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“Paradise has built a powerful legacy grounded in excellence and innovation. Barbara and Tony’s trust in me to lead what's been built is deeply humbling. With their continued partnership and the agency’s exceptional team, I’m confident we’ll redefine what’s possible in its relentless focus on its clients’ travel marketing needs. I look forward to leaning on Paradise’s President Rudy Webb for his legacy leadership and 17-year tenure at the agency for helping provide continuity to our relationships and existing clients and team. Along with Barbara as CMO, we are positioned to enhance our creative and marketing offerings, expand our national and international footprint, and further capitalize on new innovative initiatives,” said Jaronski.
Jaronski’s background includes executive roles at Visit Orlando, Select Registry – Distinguished Inns of North America, and The Walt Disney Company. At Select Registry, he served as CEO and led the organization’s digital transformation. At Disney, he held leadership roles in corporate communications and was honored with the company’s Partners in Excellence Award.
For more information, visit www.paradiseadv.com.
