Vector Media and Reveal Announce Partnership to Introduce Impression-Based Measurement for Mobility Marketing
NEW YORK CITY, March 28, 2026 (VSNewsNetwork.com) — Advertising company Vector Media has announced a partnership with measurement firm Reveal to introduce impression-based selling and measurement standards for mobility marketing campaigns.
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The collaboration is intended to allow advertisers to plan, transact and evaluate mobility marketing campaigns using impression-based metrics comparable to digital media channels. The partnership will enable Vector to transact on guaranteed impressions delivered.
Reveal will integrate its mobile location intelligence and privacy-compliant data signals to calculate audience impressions across Vector’s portfolio of moving and fixed media assets. According to the companies, this integration will support audience measurement, reach and frequency modeling, impression forecasting and reporting throughout the campaign lifecycle.
“We are committed to delivering campaigns that are not only creative and immersive - but measurable and performance-driven. Partnering with Reveal means our clients can now plan, buy, and evaluate mobility marketing with the same rigor and confidence they bring to every other channel in their mix,” said Bennett Fogel, President of Sales & Marketing, Vector Media.
“Vector and Reveal are taking a major step in bringing real accountability and a common currency to mobility marketing. We're excited to continue to prove out to our clients that we can evaluate and optimize real-world media alongside every other channel. That's what drives smarter investment decisions, and encourages more brands to shift more of their marketing dollars towards Outdoor,” said Brian Rappaport, CEO at Quan Media Group.
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Vector’s media portfolio includes a nationwide double-decker bus fleet, custom coaches, transit systems and street-level advertising placements. Reveal provides measurement and audience analytics services for out-of-home advertising campaigns.
“Vector is the innovator driving mobility marketing forward, and we're proud to be the measurement infrastructure behind that vision. This partnership brings the added transparency and accountability the category deserves,” said Jon Frangakis, Chief Commercial Officer at Reveal.
According to the companies, the partnership is intended to establish a standardized measurement framework for mobility marketing within the broader media landscape.
For more information, visit www.vectormedia.com.
