CarMax Appoints Keith Barr as President and Chief Executive Officer
Keith Barr, CarMax President & CEO effective March 16, 2026・Photo Credit: CarMax
Corporate Business News Sponsored by Business Watch Global
RICHMOND, Va., February 15, 2026 (VSNewsNetwork.com) — Automotive retailer CarMax, Inc. has announced the appointment of Keith Barr as President and Chief Executive Officer and a member of its Board of Directors, effective March 16, 2026.
David McCreight, who has been serving as Interim President and CEO, will return to his prior role as an independent Director of the Board. Tom Folliard will remain Interim Executive Chair of the Board until the company’s Annual Meeting in June 2026, after which he is expected to resume his role as non-executive Chair.
Barr most recently served as Chief Executive Officer of InterContinental Hotels Group, where he led operations across more than 6,000 properties in over 100 countries. During his tenure, he oversaw digital modernization initiatives, operational improvements, and global expansion efforts. He currently serves on the Board of Directors at MGM Resorts.
@VSNewsNetwork
•
@VSNewsNetwork •
“The Board and I are thrilled to welcome Keith to CarMax. His decades of leadership experience and proven ability to enhance the customer experience, lead digital transformations, build brand loyalty, and effectively integrate online and physical properties make Keith the right choice to lead CarMax through a critical juncture and drive the company’s next chapter of growth. Keith’s values-based approach to leadership will enhance CarMax’s award-winning people-first culture, and he has demonstrated a clear ability to drive profitable sales growth alongside an unwavering focus on the consumer. We are grateful to David for stepping into the role of Interim CEO over the past several months. As we conducted a thorough search for the right leader for CarMax’s next phase, David’s leadership was vital to strengthen the business in the near-term and solidify the foundation from which we will grow,” said Tom Folliard, Interim Executive Chair of the Board.
“I am honored to join CarMax and lead this iconic organization alongside our talented associates. A car is one of the most important purchases American families make, and today’s consumer is increasingly seeking value and a customized shopping experience. I believe the large and highly fragmented used vehicle market is only in the early innings of meeting the needs of the modern consumer. CarMax is uniquely positioned to capture this opportunity by delivering the best value and service across both in-person and online channels, leveraging its transparent pricing, extensive inventory, and flexibility to shop however customers prefer. I'm excited to lead this great company into its next chapter of growth, building on more than three decades of market leadership,” said Keith Barr, incoming President and Chief Executive Officer of CarMax.
Barr brings more than 25 years of executive leadership experience in hospitality and consumer markets. Prior to serving as CEO of InterContinental Hotels Group from 2017 to 2023, he held senior leadership roles including Chief Commercial Officer and regional leadership positions across the Americas, Asia, the Middle East, Africa, and Greater China.
CarMax operates more than 250 store locations and employs over 28,000 associates. During the fiscal year ended February 28, 2025, the company sold approximately 790,000 used vehicles and 540,000 wholesale vehicles and originated more than $8 billion in auto loans through CarMax Auto Finance.
For more information, visit www.carmax.com.
Source: CarMax, Inc.
