G42 and Publicis Sapient Sign MOU to Explore AI-Focused Joint Venture
From left to right: (back) His Excellency Mansoor Al Mansoori, Chief Executive Officer, G42 International , Nigel Vaz, Chief Executive Officer, Publicis Sapient, (front) Ricky Thirion, Group Chief Financial Officer, G42, Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey・ Photo Credit: G42
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The proposed joint venture would combine G42’s sovereign AI and cloud infrastructure with Publicis Sapient’s enterprise AI platforms and industry expertise. The initiative is intended to support AI deployment across the UAE and Global South as organizations transition from experimentation to scaled implementation.
According to the companies, the venture would deliver services across cloud modernization, AI use case development, intelligent agent creation, enterprise software engineering, and AI deployment and optimization. The aim is to enable organizations to apply AI to operational processes and decision-making systems.
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G42 will contribute its AI technology stack, including sovereign cloud infrastructure and foundation models, along with sector expertise and engineering resources. Publicis Sapient will provide enterprise AI platforms including Sapient Slingshot and Sapient Bodhi, as well as digital transformation experience across more than 50 markets.
“This partnership marks the next evolution of our AI services platform. By combining our sovereign infrastructure and models with Publicis Sapient’s global transformation capabilities, we’re creating an organization purpose-built to deploy agents at scale and deliver measurable outcomes for clients across the UAE and Global South,” said His Excellency Mansoor Al Mansoori, CEO of G42 International.
“AI only delivers value when it is grounded in deep industry context and executed at enterprise scale. This partnership unites G42’s AI infrastructure with our proven platforms and industry expertise and, through Sapient Slingshot and Sapient Bodhi, we will help organizations turn ambition into operational reality. This is about solving real business problems and embedding AI into the fabric of day-to-day decision-making,” said Nigel Vaz, CEO of Publicis Sapient.
Subject to final agreements, commercial and operating structures will be formalized with a target to establish the joint venture by mid-2026.
For more information, visit www.g42.ai.
Source: G42
