Recruiting Insight Reports Shift in Real Estate Agent Movement Toward Flexible Brokerage Models
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SEATTLE, Wash., May 24, 2025 (VSNewsNetwork.com) — Real estate consulting company Recruiting Insight has released its Q1 2025 Real Estate Agent Migration and Brokerage Model Performance Update, revealing ongoing shifts in agent movement and brokerage model performance. The findings show that business operators—the top-producing segment of agents—are increasingly migrating toward flexible brokerage structures.
The quarterly update, developed in collaboration with BoldTrail Recruit and marketing firm MyBFF Social, shows that agent moves in Q1 were nearly 1.7 times higher than the previous year. Roughly 66% of production volume associated with migrating agents came from the top 25% of producing agents.
Capped Revenue Share models led in attracting business operators, gaining 31.1% of those who moved. Tech-enabled brokerages followed at 22.6%, while traditional brokerages captured 19.3%. Flat-fee models brought in 14.2% of business operators, though their appeal appears to be stabilizing. Lead generation brokerages and independents maintained modest but consistent momentum.
“This data underscores the urgency for brokerage leaders to tailor their value proposition—not just to attract, but to retain Business Operators. Models with flexibility, financial upside, and scalable systems are winning,” said Mark Johnson, MBA, Managing Partner at Recruiting Insight and author of the report.
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The report also details agent movement among the “Moveable Middle”—agents not yet in the top tier of production but viewed as growth-oriented. Tech-enabled brokerages attracted 26.7% of this group, an increase from 22% in Q4 2024. Capped Revenue Share models followed at 23.8%, while traditional brokerages declined to 19.7%.
“With both business operators and the ‘Moveable Middle’ clearly favoring specific models, the data points to an opportunity gap: brokerages that fail to adapt their recruiting and retention strategies risk losing production volume to more agile competitors,” said Jay Teresi, Vice President of Back Office Sales and Strategy at Inside Real Estate.
The data, collected from four major Multiple Listing Services covering the Mid-Atlantic, Southeast, Mid-South, and Western U.S., represents over 30% of U.S.-based agents. The report excludes non-producing team members and classifies agents by productivity tier and brokerage model.
The update is part of an ongoing series published by Recruiting Insight, BoldTrail, and MyBFF Social to help real estate brokerages understand agent sentiment and adapt to market trends.The full report is available at ri.link/2025Report.
For more information, visit www.recruitinginsight.net.
Source: Recruiting Insight
