Coolibar Partners with Mott50 on UPF Clothing Launch Featuring Niki Taylor and Dayanara Torres
Dayanara Torres & Niki Taylor wearing Coolibar | Mott50 Edition・ Photo Credit: Coolibar
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According to the company, the collection emphasizes utility, streamlined design, and material durability, with each piece offering built-in protection from ultraviolet radiation. The launch features a promotional campaign led by model Niki Taylor and her daughter, Ciel Taylor Lamar; along with actress and former Miss Universe Dayanara Torres.
"Sun protection is multifaceted. It’s not just about preventing health risks but also about making women feel radiant and confident no matter the setting," said Dayanara Torres, campaign ambassador, Coolibar | Mott50 Edition.
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"In creating the Coolibar Mott50 Edition, we wanted to combine innovative sun protection with designs that empower confidence. This collection seamlessly blends luxury and technology to redefine what sun-safe fashion can be," said Luis Toro, Senior Director of Marketing, Coolibar.
Coolibar has been a producer of sun-protective apparel for over 20 years. Mott50 is a developer of clothing for resort and leisure settings. The collaboration integrates the two brands’ shared focus on health-conscious fashion.
The collection is available for purchase at www.coolibar.com/pages/mott50-home and through selected retailers.
Source: Coolibar
